For Advanced Mental Health Treatment Clinics

Spending on marketing but not getting enough patients?

It's usually not the ads. It's what happens after the inquiry arrives — and most clinics can't see it.

This scorecard measures your patient acquisition across four areas:

✓ how you're buying inquiries,

✓ how fast you follow up

✓ whether your pipeline tracks anything

✓ whether you can forecast revenue from it.

Twelve questions. You'll get a score out of 36 and see exactly where you're weakest.

Let's get started...

When someone inquires, do you know which ad or campaign they came from? *

Every time, automatically

Most of the time

Only if they mention it

No

For example, parents researching ADHD vs. adults with treatment-resistant depression.Do you run different campaigns for different patient types? *

Yes — separate campaigns, separate creative

One campaign, different ads

One campaign, one message

Not sure how it's structured

If I asked what your cost per inquiry was last month, could you answer without checking? *

Yes — and cost per booked consult too

Yes, cost per inquiry

I'd have to pull it up

No

How long before a new inquiry gets a first response? *

Under 5 minutes, automated

Same day

Next business day

Depends who's working

How many follow-up attempts does an unresponsive inquiry get? *

7+ across email, SMS and phone over several weeks

3–5

1–2

Whatever the front desk remembers

If your treatments involve a 2–4 week decision cycle. Does your follow-up run that long? *

Yes — sequenced across the full window

About a week

A few days

No structured sequence

Where do inquiries live between first contact and first appointment? *

CRM with defined stages everyone updates

CRM, but not updated consistently

Spreadsheet

Email inbox and memory

Can you see how many inquiries are sitting at each stage right now? *

Yes, in real time

I could work it out

Roughly

No

When someone moves from consult to booked, is that date recorded? *

Yes — automatically timestamped

Manually, usually

Sometimes

No

Do you know what it costs to acquire one patient who actually starts treatment? *

Yes, by treatment type

Yes, blended across everything

Rough estimate

No

Do you know the median days from first inquiry to first paid session? *

Yes, by patient type

Yes, overall

A guess

No

Using this month's inquiries, could you forecast next month's revenue? *

Yes, with reasonable confidence

Broadly

Not really

No

Show me my instant score!

First Name *

Last Name *

Email *

Phone *

Business Website *

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What the scorecard looks at

Acquisition

Whether you know which ads produce patients, not just inquiries — and whether you're buying different patient types deliberately or all at once.

Speed & follow-up

How fast a new inquiry gets a response, and whether follow-up runs as long as your patients actually take to decide.

Pipeline & tracking

Whether inquiries move through defined stages anyone can see, and whether the dates get recorded.

Economics

Whether you know what a started patient costs, how long they take, and what next month looks like.

Who's behind this?

I'm Laukik Patil. I run LxP Digital, and I work with clinics doing TMS, ketamine-assisted therapy and neurofeedback across Canada and the US.

Most of the clinic owners I meet don't have a marketing problem. They have inquiries arriving and no way to see what happens next — which stages leak, which patient types are worth acquiring, when revenue actually lands. So marketing gets judged on cost per lead, which tells you nothing about whether to hire in November.

I build the system that answers those questions: campaigns targeted at specific patient situations, a CRM your front desk works as a pipeline, and reporting that connects ad spend to started treatment. This scorecard is the short version of the diagnostic I'd run on a call.

We build complete patient acquisition systems.

01 — Campaigns built around patients, not treatments

The parent whose eight-year-old is falling behind. The patient who's cycled through three antidepressants. Different situation, different ad — which is why the inquiry is qualified before your front desk picks up the phone.

02 — Your CRM as a pipeline your staff can work

Defined stages, clear ownership, automated follow-up running underneath. Your team works a queue instead of a memory.

03 — Drop-off you can actually locate

Every stage change timestamped, so when consults stop converting you can see it and we can fix the sales process together — not just spend more.

04 — Cost and cycle time per patient type

What a started patient costs, and how many days they take. Which means this month's inquiries tell you next month's revenue, and you can staff against it.